Privacy Policy

Effective Date: January 1, 2023
Last Updated: January 1, 2025

Welcome to Altus Auto Auction!  We are committed to protecting your privacy and ensuring transparency in how we collect, use, and safeguard your personal information.  This Privacy Policy explains our practices regarding the information we collect from licensed dealers who use our website (www.altusaa.com) for consignment, sales, purchases, and online bidding.  By accessing or using our website, you agree to the terms of this Privacy Policy.

1. Who We Are

Altus Auto Auction is a licensed dealers-only auto auction located at 20684 US Highway 62, Altus, OK 73521. We provide a platform for licensed dealers to consign vehicles, track sales and purchases, and participate in online bidding once registered and approved. If you have questions about this Privacy Policy, please contact us at:

  • Email: support@altusaa.com
  • Phone: (580) 477-1255
  • Address: 20684 US Highway 62, Altus, OK  73521

2. Information We Collect

We collect information to provide our auction services, manage dealer accounts, and facilitate online bidding. The types of information we collect include:

a. Information You Provide

  • Account Registration: When you register as a dealer, we collect your name, business name, address, email address, phone number, dealer license number, and dealer bond.
  • Consignment, Sales, and Purchases: Details about vehicles you consign (e.g., VIN, make, model, condition), sales records, and purchase history.
  • Online Bidding: Information submitted during bidding, such as bid amounts and preferences.
  • Communications: Any information you provide when contacting us (e.g., emails, support requests).

b. Information We Collect Automatically

  • Website Usage: IP address, browser type, device information, pages visited, and timestamps of your activities.
  • Cookies and Tracking: We use cookies to manage sessions, track bidding activity, and improve site functionality. See our “Cookies” section below for details.

c. Information from Third Parties

  • Verification: Data from dealer licensing authorities to verify your credentials.
  • Payment Processors: Information from financial institutions or payment providers to process transactions.

3. How We Use Your Information

We use your information to operate our auction services and support your experience as a licensed dealer. Specifically, we use it to:

  • Verify your identity and dealer status for account registration and online bidding approval.
  • Manage consignment listings, process sales, and record purchases.
  • Facilitate online bidding, including bid tracking and notifications.
  • Provide customer support and respond to inquiries.
  • Send transactional emails (e.g., bid confirmations, sale updates).
  • Improve our website and services through analytics.
  • Comply with legal obligations, such as tax reporting or law enforcement requests.
  • Prevent fraud, enforce our policies, and protect the integrity of our auctions.

4. How We Share Your Information

We do not sell your personal information. We may share it with the following parties under strict conditions:

  • Service Providers: Third-party vendors who assist with website hosting, payment processing, analytics, or customer support, bound by confidentiality agreements.
  • Legal Compliance: Government agencies or law enforcement if required by law or to protect our rights.
  • Business Transfers: In the event of a merger, acquisition, or sale of Altus Auto Auction, your information may be transferred to the new entity, subject to this Privacy Policy unless you consent otherwise.

5. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience:

  • Essential Cookies: Enable login sessions, bidding functionality, and site navigation.
  • Analytics Cookies: Track usage patterns (e.g., pages visited) to improve our website.
  • Preferences Cookies: Remember your settings for a seamless experience.

You can manage cookies through your browser settings, but disabling essential cookies may limit site functionality.

6. Your Rights and Choices

As a registered dealer, you have control over your information:

  • Access and Update: Log in to your account to view or update your profile details.
  • Communication Preferences: Opt out of non-essential emails via the unsubscribe link in our messages (transactional emails, like bid confirmations, cannot be opted out of).
  • Account Deletion: Contact us to request account deletion, subject to legal retention requirements.
  • Cookies: Adjust your browser settings to refuse cookies.

7. Data Security

We implement reasonable security measures to protect your information, including encryption for online bidding data and secure storage for account details.  However, no system is completely immune to breaches, and we cannot guarantee absolute security.

8. Data Retention

We retain your information as long as your account is active or as needed to provide services (e.g., sales records for tax purposes).  Inactive accounts may be deleted after 2 years, unless legal or contractual obligations require longer retention.  Consignment, sales, and purchase data may be kept indefinitely for historical records, anonymized where possible.

9. Third-Party Links

Our website may contain links to third-party sites (e.g., payment processors).  We are not responsible for their privacy practices. Review their policies before sharing information.

10. Children’s Privacy

Altus Auto Auction is for licensed dealers only and not intended for individuals under 18.  We do not knowingly collect information from minors.

11. Legal Basis for Processing

We process your information based on:

  • Contract: To fulfill our agreement with you for auction services (e.g., consignment, bidding).
  • Legitimate Interests: To improve our services and prevent fraud.
  • Legal Obligation: To comply with laws (e.g., tax reporting).

12. International Users

Our website is hosted in the United States. If you access it from outside the U.S., your information will be transferred to and processed in the U.S., where data protection laws may differ.  By using our site, you consent to this transfer.

13. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. We’ll notify you via email or a website notice before significant changes take effect.  Continued use of the site after updates indicates your acceptance.

14. Contact Us

For questions, requests, or concerns about your privacy, reach out to:

  • Email: support@altusaa.com
  • Phone: (580) 477-1255
  • Address: Altus Auto Auction, 20684 US Highway 62, Altus, OK  73521